Rezidor colours Dubai Blu

DUBAI – Rezidor Hotel group will showcase its new-look Radisson Blu brand and launch two new-to-the-region chains, Park Inn and Hotel Missoni, at this year’s Arabian Travel Market (ATM) next week.

The Brussels-based Rezidor Hotel group is planning its biggest year to date in terms of Middle East openings.

“Our commitment to this region is evidenced by the addition of new hotels throughout the Middle East, as well as the entry of both the Park Inn and Missoni brands over the next 12 months,” said Marko Hytonen, area vice president of Rezidor.

Rezidor recently rebranded Radisson SAS hotels to Radisson Blu.

Rezidor president and CEO, Kurt Ritter, said, “We’re extremely proud to hoist the Radisson Blu flag.

“After many, very successful years with SAS, we are eager to start sailing on our own. And we’ll fly the flag in an ever-growing number of destinations.”

In addition to the rebrand, Arabian Travel Market will see the Middle East launches of Rezidor’s Park Inn and Hotel Missoni brands.

“Park Inn is our fastest growing brand – we only launched it in 2003 and today we have more than 120 properties, with over 22,000 rooms in operation and under development, across Europe, the Middle East and Africa,” said Ritter.

Rezidor will further strengthen its brand portfolio later on this year when Hotel Missoni – with interior design by Italian fashion legend Rosita Missoni – opens in Kuwait.