Rightmove takes majority stake in holidaylettings.co.uk
Property website Rightmove has taken a majority stake in holiday home lettings business holidaylettings.co.uk.
As part of the deal, Holiday Lettings will have access to Rightmove customers, technology and the use of the Rightmove brand and marketing.
Rightmove has made a “significant” but undisclosed investment in the holiday lettings business.
The deal is designed to increase visitors to holidaylettings.co.uk, helping it attract more of the 17 million Britons expected to book part of their holiday online this year, a statement said.
Rightmove group managing director Ed Williams said: “There is a natural fit between our two holiday lettings businesses.
“Holiday Lettings will continue to focus on the holiday industry, while Rightmove provides access to the best possible showcase for home buyers in the UK. A high proportion of home buyers using the Rightmove website to buy one of our 40,000 homes overseas will want to let out their new home, so this partnership improves the service we offer.
“Having competed against the Holiday Lettings business we came to respect the focus on and understanding of the market they operate in.”
Ross Elder, managing director of Oxford-based www.holidaylettings.co.uk, said: “The partnership with Rightmove will enable our customers to benefit from unrivalled exposure of their properties. They will benefit from our own strong position in the holiday lettings market as well as Rightmove’s position as the leading property portal and as one of the UK’s top 10 websites.
“Rightmove’s resources, coupled with our long-term commitment to grow the business, position us as the winning proposition for those looking to let their holiday home.
“The internet is the natural way to find a holiday home. Holiday Lettings is the leading destination. We aim to make Holiday Lettings the natural choice for holiday home owners and renters, in the same way that Rightmove has become the natural choice for home buyers and sellers.”
by Phil Davies
Phil Davies
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