Rock renews Midcounties deal
Rock insurance brokers have renewed their partnership with Midcounties Co-operative to continue providing their customers with travel insurance for a further three years.
Sue Reid, deputy group general manager of Midcounties said: "We have a very effective partnership with Rock that has ensured our business grows annually meeting our customer needs."
Rock head of client development Ashley Millington said: "To ensure Midcounties Co-operative can continue to offer the best cover, Rock has examined the demographics of their client base and refined our product to create a more tailored offering.
"We look forward to rolling out the revised product across the group’s retail branches and call centres in the next six months."
Rock said it had made a commitment to create products specific to each area of Midcounties’ business, including for homeworkers, retail outlets or ‘an alternative distribution channel’.
The insurance broker recently attended the Personal Travel Agents Conference to fully understand their requirements and has since seen a significant increase in conversion, it claimed.
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Global tourism exceeds 1.5 billion travelers announces UN-Tourism
Qatar Airways offers reduced timetable to over 60 destinations
WTTC global tourism reached record economic impact of 11 trillion in 2025
Hands In, UATP join forces for airline multi-card payments
Overseas travelers to the United States declined by 2.5% in 2025