Royal Caribbean docks in Singapore
SINGAPORE – Royal Caribbean Cruises has opened its new Asia-Pacific headquarters in Singapore
The regional headquarters will support the marketing efforts in Asia Pacific for three of the company’s cruise brands: Royal Caribbean International, Celebrity Cruises and Azamara Cruises.
Headed by Rama Rebbapragada, managing director for Asia Pacific, the office also will provide sales and trade support in the region.
“Our expansion to the Asia Pacific region is an integral part of our international business development and growth strategy, and it is an exciting time to be here,” said Rebbapragada.
“We will have Royal Caribbean International’s Rhapsody of the Seas, the largest ship sailing in this region, ‘homeported’ here at the end of this year and we are committed to another Asia season in 2008-09.”
Adam Goldstein, president of Royal Caribbean International, said the Asia Pacific region had great growth potential in terms of providing new destinations for international cruise guests from North America and Europe “given the varied and exciting cultures throughout the region, and their accessibility to the coastline”.
“This, coupled with the prospect of Asian markets being substantial source markets for new cruise guests, gives us tremendous opportunity for growth in the region.”
In December 2007, Royal Caribbean International’s Rhapsody of the Seas will debut in Singapore, offering travelers a selection of six short cruises that will range from two to five nights.
Rhapsody of the Seas also will offer three 12-night voyages between Singapore and Hong Kong, each featuring two-day calls in Bangkok and Hanoi, as well as Sihanoukville, Saigon, Vung Tau, Nha Trang and Hue Danang.
The ship’s Asia tour continues on from Hong Kong, where it will arrive in time for the Chinese New Year, offering a series of itineraries calling at the ports in Japan, Taipei, Korea and China.
Ian Jarrett
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