Ryanair seeks marketing chief to help soften its image
Ryanair is looking to recruit a sales and marketing director in a bid to help soften its hardnosed image.
Reporting to the CEO, the candidate will take responsibility for promoting Ryanair’s "safety, customer service and low fare messages" and will become the main spokesman across all markets.
Ryanair’s chief Michael O’Leary was criticised by shareholders last month for the airline coming across as too "macho".
He admitted Ryanair needed to soften its edges, even agreeing that it needed to work more closely with online and corporate travel agents.
The promises came as Ryanair was voted worst for customer service in a survey by consumer watchdog magazine Which?.
Although the airline rubbished the report, O’Leary did admit to shareholders that Ryanair needed to stop doing things that "unnecessarily p— people off".
As part of its recruitment drive, Ryanair is also looking for a commercial director to take responsibility for all new route development, airport negotiations, scheduling, load factor, traffic growth and yield management.
The appointments are being made by outgoing chief operating officer and deputy chief executive Michael Cawley, who is retiring from the airline next March. He will remain on the board as a non-executive director.
The deadline for both new positions is 5pm on October 25.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Qatar Airways offers flexible payment options for European travellers
Airlines suspend Madagascar services following unrest and army revolt
Digital Travel Reporter of the Mirror totally seduced by HotelPlanner AI Travel Agent
Strike action set to cause travel chaos at Brussels airports
All eyes on Qatar as Qatar Airways leads a season of global events