Ryanair ticked off over advert
The no-frills carrier Ryanair has been warned not to “misattribute statistics in future advertisements” after it compared its performance figures with those of rival EasyJet.
According to Sky News, a newspaper advert placed by Ryanair read: “Ryanair beats easyJet every week for more passengers, cheaper prices and better punctuality,” adding in small print that the figures related to June 2004 and naming a source for the statistics as the Association of European Airlines (AEA).
But, following a complaint by easyJet, the Advertising Standards Authority (ASA) found that the AEA does not actually publish such statistics relating to either airline.
Sky further reports that Ryanair was also criticised by the ASA over another advert in which it featured a list of destinations and their serving airports, which were described as “close”.
These included Barcelona, which Ryanair serves through Girona and Reus airports. After complaints that the two airports were not close to the city, upheld by the ASA, Ryanair reportedly admitted its mistake and apologised.
Report by Tim Gillett, News From Abroad Ltd
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025