Ryanair to ‘disrupt’ industry with launch of Ryanair Rooms
Ryanair is to launch its own low-priced accommodation business, Ryanair Rooms, in October.
The airline, which currently partners with booking.com for accommodation on its website, is calling for interested providers of all types of accommodation, including hostels, B&Bs, holiday villas and homestay options, to submit proposals.
It says the criteria is that the accommodation must be offered at the ‘lowest possible prices’ for Ryanair customers.
Earlier this year, the airline announced its intention to become a ‘digital travel leader that happens to have an airline attached to it’.
Last August, it launched Ryanair Car Hire in partnership with CarTrawler.
Ryanair’s Kenny Jacobs, pictured here, said it now wants to ‘transform booking accommodation’.
"More and more customers are looking to Ryanair for products other than flights, and we see this as a natural progression towards Ryanair.com becoming the Amazon of air travel," he said today.
"It also echoes the change in demand from customers for different types of accommodation, which in turn will be reflected by the varied range Ryanair Rooms will offer – from five-star hotel rooms to independent homestay. We look forward to receiving proposals from interested partners who want to help us disrupt the travel industry once more."
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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