Ryanair voted fourth most unloved brand in the UK
Ryanair has dismissed a survey which rated it as the fourth ‘most unloved’ brand in the UK.
Despite its attempts to become more customer friendly, the airline found itself sitting alongside the likes of Ukip, McDonald’s, Starbucks and Marmite in the top 10 most hated brands in the UK (see full list below).
In its response, Ryanair said: "It’s amazing what some companies will do for free advertising. The 1,500 people that took part in this ‘survey’ – conducted by an advertising agency – would fill 8 of the 1,600 flights we operate every day.
"YouGov is the authoritative source for what UK consumers feel and think about different brands, where we have seen a 30% improvement year on year."
The top 10 ‘most unloved’ brands in the UK, according to the poll, were:
1. Ukip
2. The Conservative Party
3. Marmite
4. Ryanair
5. Labour
6. Liberal Democrats
7. McDonald’s
8. Starbucks
9. Facebook
10. KFC
Meanwhile, no travel brands made it into the top 10 most loved brands in the UK.
The list reads as follows:
1. Amazon
2. Cadbury
3. Walkers
4. Heinz
5. BBC One
6. Google
7. Kellogg’s
8. Boots
9. Tesco
10. ITV
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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