Sabre improves best fare options search
An enhanced air shopping and pricing platform has been introduced in Europe by Sabre Travel Network.
Sabre Air is claimed to help travel agencies find the best fare options for their clients more efficiently by using quick ‘open systems’ technology integrated with the Sabre GDS booking tools,
The company has also launched a new fare management system, Sabre MyFares, that enables agencies to load their private fares into the Sabre GDS.
Sabre Travel Network European senior vice-president Richard Adams said Sabre Air improved low-fare searching by displaying more choices and delivering more alternative itineraries with different fare options.
Sabre user agents can access all fare information for all passenger types by using a single entry key, the company claims. They also have access to their negotiated rates, along with the full content available in the GDS, with screen displays clearly differentiating agency negotiated fares from industry published fares.
More than 28,000 Sabre agencies across Europe and the Middle East have been upgraded to Sabre Air, including agents in countries such as Russia, Jordan and Yemen. This follows the conversion last year of 27,000 agency locations in North America.
Adams said: “This milestone, which marks one of the world’s most comprehensive technology conversions, is a result of significant product investment and resource allocation. As a result our agency customers can take even more advantage of the full content provided by our airline partners.”
Following the launch of Sabre Air in the US last year, an independent study by Topaz International showsd that US agents found the lowest fares as much as 21 times more often than other GDSs, according to the company. In addition, when finding the lower fares, Sabre Air delivered an average of approximately 50% more in savings.
Report by Phil Davies
Phil Davies
Have your say Cancel reply
Subscribe/Login to Travel Mole Newsletter
Travel Mole Newsletter is a subscriber only travel trade news publication. If you are receiving this message, simply enter your email address to sign in or register if you are not. In order to display the B2B travel content that meets your business needs, we need to know who are and what are your business needs. ITR is free to our subscribers.
































France prepares for a massive strike across all transports on September 18
Turkish tourism stalls due to soaring prices for accommodation and food
CCS Insight: eSIMs ready to take the travel world by storm
Germany new European Entry/Exit System limited to a single airport on October 12, 2025
Airlines suspend Madagascar services following unrest and army revolt