Sabre launches European marketing campaign
Sabre Travel Network has unveiled a new marketing campaign for Europe called ‘The Power Behind You’.
The new campaign carries the reminder ‘you make it happen for them, we make it happen for you’ and will be seen in print adverts, customer literature, and travel shows, exhibitions and presentations across the UK.
“The ads are powerful, emotive and will appeal to the British sense of fair play, loyalty and application,” said Geoffrey Breeze, Sabre Travel Network’s vice-president of marketing for the EMEA region. “We expect they will help communicate the scale and complexity of the job that Sabre Travel Network does for each of its customer groups every minute of every day, day in and day out.
“Following our signing of long-term, full-content contracts with major European airlines and each of the ‘Big Six’ US carriers, the time is right to highlight the continued value of the GDS and the work we have done to evolve beyond our original distribution function,”
By Bev Fearis
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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