Sabre to check hotel rates to ensure lowest prices
Sabre Travel Network has introduced a hotel rate checking initiative to confirm that properties are providing the GDS with the lowest publicly available prices.
The rate Assured hotel certification programme will also check rates on a global basis at up to 235 websites including direct and third-party online distribution sites.
This will be accomplished by using ‘rate canvassing’ capabilities provided by hotel industry market information applications company Rubicon.
Hotels rates will be evaluated on a weekly basis per property.
“If the search uncovers a publicly available rate that is lower than Sabre’s by $1 or more, Sabre will take steps to notify the hotelier and remove the Rate Assured designation from the hotel,” Sabre said.
Sabre Travel Network chief marketing officer Greg Webb claimed: “No other GDS is taking such action to measure rate parity and enforce it on behalf of its travel agents.”
He added: “We measure pricing at each hotel, share this data back with the suppliers and work with them to ensure travel agents have the bookable hotel products they need to best serve their customers.”
by Phil Davies
Phil Davies
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Airlines suspend Madagascar services following unrest and army revolt
Qatar Airways offers flexible payment options for European travellers
TAP Air Portugal to operate 29 flights due to strike on December 11
Air Mauritius reduces frequencies to Europe and Asia for the holiday season
Airbnb eyes a loyalty program but details remain under wraps