Sabre to check hotel rates to ensure lowest prices
Sabre Travel Network has introduced a hotel rate checking initiative to confirm that properties are providing the GDS with the lowest publicly available prices.
The rate Assured hotel certification programme will also check rates on a global basis at up to 235 websites including direct and third-party online distribution sites.
This will be accomplished by using ‘rate canvassing’ capabilities provided by hotel industry market information applications company Rubicon.
Hotels rates will be evaluated on a weekly basis per property.
“If the search uncovers a publicly available rate that is lower than Sabre’s by $1 or more, Sabre will take steps to notify the hotelier and remove the Rate Assured designation from the hotel,” Sabre said.
Sabre Travel Network chief marketing officer Greg Webb claimed: “No other GDS is taking such action to measure rate parity and enforce it on behalf of its travel agents.”
He added: “We measure pricing at each hotel, share this data back with the suppliers and work with them to ensure travel agents have the bookable hotel products they need to best serve their customers.”
by Phil Davies
Phil Davies
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