San Francisco Tourism launches biggest ever campaign
The San Francisco Travel Association has launched its largest-ever global campaign.
‘Always San Francisco’ is primarily targeting international tourists to the city.
The multi-million-dollar campaign is the DMO’s first to include TV ads, targeting leisure travellers in key markets.
“Always San Francisco” features iconic locations including the Golden Gate Bridge and the cable cars, as well as highlighting the vibrant neighbourhoods.
The San Francisco tourism campaign also includes cameo appearances by famous locals.
These are Lady Camden of RuPaul’s Drag Race fame, artist Sirron Norris and singer/songwriter Mae Powell.
The San Francisco Travel Association collaborated with local and San Francisco-connected musicians to reimagine Judy Garland’s rendition of the classic song ‘San Francisco.’
Lynn Bruni-Perkins, CMO, San Francisco Travel Association said, “The result is a beautiful artistic collaboration true to San Francisco’s spirit.”
Campaign assets include video ads, paid social media, OTA partnerships, and earned media.
Internationally, ‘Always San Francisco’ digital campaigns will run in Australia, India, Asia Pacific, Europe, Canada, and Mexico.
The $6 million campaign has been funded by a sub-grant from Visit California, a grant from San Francisco’s Office of Economic and Workforce Development, San Francisco Travel, and stakeholders.
“This is the largest campaign we have ever launched,” said Joe D’Alessandro, CEO and President, San Francisco Travel Association.
“Tourism is vital to the city’s economic recovery, and ‘Always San Francisco’ is designed to drive increased visitation.”
San Francisco Travel has forecasted 23.9 million visitor arrivals and visitor spending of $8.9 billion.
This represents an increase of $1 billion compared to 2022.
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
France prepares for a massive strike across all transports on September 18
Turkish tourism stalls due to soaring prices for accommodation and food
CCS Insight: eSIMs ready to take the travel world by storm
Germany new European Entry/Exit System limited to a single airport on October 12, 2025
Airlines suspend Madagascar services following unrest and army revolt