San Francisco Tourism launches biggest ever campaign


San Francisco Tourism launches biggest ever campaign

Wednesday, 05 Jun, 2023 0

The San Francisco Travel Association has launched its largest-ever global campaign.

‘Always San Francisco’ is primarily targeting international tourists to the city.

The multi-million-dollar campaign is the DMO’s first to include TV ads, targeting leisure travellers in key markets.

“Always San Francisco” features iconic locations including the Golden Gate Bridge and the cable cars, as well as highlighting the vibrant neighbourhoods.

The San Francisco tourism campaign also includes cameo appearances by famous locals.

These are Lady Camden of RuPaul’s Drag Race fame, artist Sirron Norris and singer/songwriter Mae Powell.

The San Francisco Travel Association collaborated with local and San Francisco-connected musicians to reimagine Judy Garland’s rendition of the classic song ‘San Francisco.’

Lynn Bruni-Perkins, CMO, San Francisco Travel Association said, “The result is a beautiful artistic collaboration true to San Francisco’s spirit.”

Campaign assets include video ads, paid social media, OTA partnerships, and earned media.

Internationally, ‘Always San Francisco’ digital campaigns will run in Australia, India, Asia Pacific, Europe, Canada, and Mexico.

The $6 million campaign has been funded by a sub-grant from Visit California, a grant from San Francisco’s Office of Economic and Workforce Development, San Francisco Travel, and stakeholders.

“This is the largest campaign we have ever launched,” said Joe D’Alessandro, CEO and President, San Francisco Travel Association.

“Tourism is vital to the city’s economic recovery, and ‘Always San Francisco’ is designed to drive increased visitation.”

San Francisco Travel has forecasted 23.9 million visitor arrivals and visitor spending of $8.9 billion.

This represents an increase of $1 billion compared to 2022.



 

profileimage

TravelMole Editorial Team

Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.



Most Read

Lebua Hotel & Resorts: Rajan Khurana on Hospitality and Bangkok’s Charms

Sustainable Tourism and Growth: Insights from Chiravadee Khunsub from Tourism Authority of Thailand

Revolutionizing Travel: SmartSIM USA’s Dale Takio Unveils the Power of E Sims

TravelMole Interview with Hishan Singhawansa, Deputy CEO of Cinnamon Hotels & Resorts, Sri Lanka

Unveiling the Essence of Magari Tours: A Dive into Authentic Italian Experiences

Florida’s Tourism Boom: Dana Young Analyzes Surge in UK Visitors

Elliott Ferguson’s Vision: Elevating Washington DC’s Global Appeal

Empowering Travel Agents and Tour Operators: A Conversation with Go Nexus Group President

Expedia TAAP incorporates AI for their 100,000 registered agents

Travefy CEO & Founder Talks About Their Itinerary Management For Travel Professionals

MMGY’s Jonathan Sloan: A Tale of Triumph Amidst Adversity

Unlocking Opportunities: Viator Empowers Travel Agents with Innovative Tools and Expansive Offerings
TRAINING & COMPETITION

Our emails to you has bounced travelmole.com Or You can change your email from your profile Setting Section

Your region selection will be saved in your cookie for future visits. Please enable your cookie for TravelMole.com so this dialog box will not come up again.

Price Based Country test mode enabled for testing United States (US). You should do tests on private browsing mode. Browse in private with Firefox, Chrome and Safari

true