Singapore tourism to miss 2008 targets
SINGAPORE – The Singapore Tourism Board will assess its 2008 performance during a media briefing at Asean Tourism Forum in Hanoi on January 10.
Aw Kah Peng, STB chief executive, will outline the board’s strategy for the year ahead. She will be joined by Kevin Leong, STB’s senior director, international marketing
Visitor arrivals to Singapore reached 760,000 in November 2008, registering a decline of 9.7 percent compared to November 2007.
Visitor days were estimated at 3.1 million days, an increase of 0.1% against November 2007.
Indonesia (118,000), P R China (78,000), Australia (60,000), Malaysia (60,000) and India (56,000) were Singapore’s top five visitor-generating markets. These markets accounted for 49 percent of total visitor arrivals for the month.
Among the top 15 markets, Vietnam (+14.7%), Malaysia (+9.1%), the Philippines (+6.1%) and Germany (+3.7%) registered growth.
South Korea, PR China, Thailand and Hong Kong registered steep falls.
In a statement, STB said that since June 2008, there has been a decline in visitor arrivals to Singapore, reflecting the continued impact of the worsening global economic slowdown on consumer sentiments and discretionary spending.
Visitor arrivals and tourism receipts are expected to fall short of the 2008 targets of 10.8 million and S$15.5 billion respectively.
Singapore gazetted hotels were estimated to generate S$161 million in room revenue, representing a decrease of 6.0% versus November 2007.
The Average Room Rate (ARR) in November 2008 was estimated at S$231, representing an increase of 3.4% over November 2007.
The Average Occupancy Rate (AOR) for gazetted hotels was estimated to reach 80% in November 2008, posting a 7.9 percentage point decrease over November 2007.
Revenue Per Available Room (Revpar) decreased by 5.8% to reach S$186 in November 2008.
Ian Jarrett
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