SITA survey says more Australian travellers embracing tech
Tuesday, 14 Oct, 2015
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A new survey by aviation IT provider SITA has identified a number of distinct characteristics that Australian travellers show when flying.
For the first time, SITA’s annual global survey looked closely at the habits and aspirations of air travellers in Australia and concluded that the vast majority had a positive experience, aided by technology.
The survey found four main personas, which it describes as ‘independent and hyper-connected,’ ‘pampered,’ ‘careful planners,’ and ‘open-minded adventurers.’
Of these, the two most common traits were ‘careful planners’ and ‘open-minded adventurers.’
"Our survey shows that 80% of Australians had a positive experience throughout their last trip and technology is helping. Airlines and airports can be assured that passengers are happy to use self-service," said Ilya Gutlin, SITA President, Asia Pacific.
"Mobile check-in is an outstanding example; 100% of passengers who used their mobile for check-in had a positive experience in contrast to 82% who checked in at a counter. At SITA we are working with the industry in Australia and encouraging airlines and airports to implement strategies that accelerate adoption of technology in travel."
The survey found Australians are taking the lead in the adoption of self-service bag drop, with 26% of domestic passengers processing bags themselves.
This is ahead of the global average of 20%.
Adoption of mobile services is likely to increase dramatically, SITA said, with 11% of passengers polled saying they plan to use mobile check-in during their next flight.
This compares to the current usage rate of just 4%.
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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