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SiteMinder deepens partnership with Trip.com
SiteMinder has deepened its partnership with leading travel platform Trip.com.
The two companies have been collaborating for 10 years.
The expansion enables more hotels to access the rebounding outbound China travel market.
Trip.com signed an agreement to participate in SiteMinder’s new Channels Plus program, which simplifies distribution for hotels.
It gives hotels access to multiple distribution channels through one setup.
For Trip.com, it means access to more hotels, expanding its global hotel inventory.
SiteMinder reports over the first three months of 2024, bookings from China to the company’s 41,000 hotel customers surged by 75% from a year ago.
It says the average daily rate of those bookings was 10 percentage points higher than the global average.
SiteMinder’s Changing Traveller Report 2023 found that Chinese travellers were the most price-resilient globally.
The same report found the majority of Chinese travellers (55%) both researched and booked their accommodation using a specific website or app, such as Trip.com.
“There is clear indication that the outbound China travel market is rebounding, and we are delighted to take our partnership with SiteMinder to the next level,” says Monica Xiao, CEO of Accommodation Business Group at Trip.com Group.
SiteMinder’s hotel ecosystem consists of more than 2,150 partners—from distribution channels such as Trip.com, hotel applications, management systems and hotel consultants.
It says the Channels Plus program continues to gain traction with leading travel brands.
SiteMinder has so far secured agreements with 14 distribution partners for the program.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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