Saudi Tourism Authority (STA) - TravelMole


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STA was established to support the growth of the travel and tourism sector by serving the needs of tourism companies and other commercial partners. To promote Saudi Arabia, we: Manage the Saudi tourism brand. Drive and coordinate marketing and communication efforts. Develop destination concepts and value propositions. Identify priority source markets and target visitor segments. To develop the tourism sector, we: Set up partnerships with all relevant stakeholders to promote Saudi destinations. Support international destination management companies....Read more
Company Name : Saudi Tourism Authority
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News & announcements
  • 21 Mar 24

    Partner News
    AlUla Spring 2024 Newsletter – News, openings and developments –
      Located in the North West of Saudi Arabia, AlUla is a place of extraordinary ...Read more
  • 10 Mar 24

    NEWS
    Saudi Tourism inks new trade partnerships at ITB Berlin
    Saudi tourism hailed a successful showing at ITB Berlin and secured over a dozen major ...Read more
  • 29 Feb 24

    NEWS
    Saudi Tourism launches first global campaign for AlUla
    Saudi Arabia’s ancient city of AlUla has just released its first ever global brand campaign, ...Read more
  • 27 Nov 23

    NEWS
    Saudi launches biggest ever tourism campaign in China
    Saudi Tourism Authority (STA) recently launched its largest integrated travel campaign in China 'Embark on a ...Read more
  • 06 Oct 23

    Partner News
    Global football icon Lionel Messi enjoys fun-packed family vacation in Riyadh
      Argentinian football icon Lionel Messi and his family are in Riyadh, enjoying the world’s ...Read more
  • 06 Aug 23

    Partner News
    Saudi Arabia Expands Visitor e-Visa to Eight Additional Countries
      In a bid to make it easier than ever before to experience the authentic ...Read more
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