Ski Sunday presenter to become Swiss resort ambassador
Swiss ski resort Verbier has appointed Ski Sunday presenter Ed Leigh as its new ambassador.
Leigh, who has also commented on three Winter Olympics and London 2012, stars alongside mountain biking star Rob Warner presenting the Red Bull X-Fighters series.
The TV personality also works on Channel 4’s Freesports 4, The BBC series High Altitude and presents live at Air and Style, the US Open and World Snowboard Championships.
In his new ambassadorial role, Leigh will help to further establish Verbier’s image across a range of media, in particular dreaming up ideas and producing videos for action sports Youtube channel MPORA.
"Verbier’s central location makes it the perfect touch base in the Swiss Alps for snowboarding, skiing and resort culture," he said.
"It has a reputation as arguably the best spot in Europe for freeriding and pushing the boundaries of snow sport in the winter months and I’m excited to bring all this together and add a new dimension to the sports on show at the resort through new digital media."
Pierre-Andre Gremaud, Director of Verbier Promotion SA said: "Ed Leigh is a well-known figure in the UK and European winter sports communities and we’re proud to have him working with us.
"This appointment is exactly indicative of Verbier’s commitment to promoting and raising awareness of the world-class facilities and activities available at the resort across a range of media."
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
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