Social media focus at WTM
Senior executives from Facebook, Twitter and Tripadvisor will speak at a series of social media sessions at this year’s World Travel Market.
Organised in partnership with Travel Perspective, the sessions begin on 3 November in the South Gallery before moving onto the Global Stage for 4 and 5 November.
The keynote speaker for the programme is Lee McCabe, global head of travel for Facebook, while Twitter sales manager for UK and Ireland Samir Bhana will feature in a face-to-face interview with Travel Perspective co-founder Mark Frary.
Tripadvisor product director Sarah Davey will appear on a panel of experts, each of whom will choose their favourite new travel start-up and explain what is so exciting about it.
Each start-up will present to the panel with the audience voting to decide which one is ‘Travel’s Next Big Thing’.
Other sessions will focus on blogging, content marketing and using video.
“We’ve been running a social media programme for a number of years, and every year interest in the topic grows," said WTM London conference manger Charlotte Sutton.
"At the same time, social media is maturing as a marketing and sales channel, but there is still lots to learn for the experienced and newcomer alike. This year we are also looking outside travel for best-practice examples.”
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025