South African Tourism appoints trade training specialist
South African Tourism has appointed Steven Balderston as trade training specialist for the UK and Ireland.
Originally from Australia, he has worked for Tourism Northern Territory in the UK for the last two and a half years, training agents, running roadshows, and trade marketing campaigns.
For South Africa he will develop a training strategy, building on the use of South African Tourism’s trade Facebook platform, manage an agent programme at African trade show Indaba, host familiarisation trips in South Africa, and implement incentives.
South African Tourism said the appointment demonstrates its commitment to the UK and Ireland travel trade.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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