Spending spree for Orchard Road
SINGAPORE – Orchard Road is set to undergo a S$40 million rejuvenation that will include landscape and infrastructure enhancements.
Singapore’s premier shopping street will have new accent lighting on the tree-lined boulevard, new creative spaces for staging events and a more integrated and engaging pedestrian mall.
The Orchard Road rejuvenation plans were unveiled this week ahead of a tender for the main mall enhancement construction works, which will be called in early November 2007.
The announcement follows the sale of three prime sites by the Urban Redevelopment Authority last year, targeted to increase the number of shopping venues and diversity of retail concepts and options to Orchard Road.
Apart from the development of ION Orchard, Somerset Central and Orchard Central, older venues such as Hotel Phoenix and Specialist’s Shopping Centre are slated for redevelopment.
New international brands like Frank Muller, Jimmy Choo, Richard Mille and Van Cleef & Arpels, as well as new initiatives such as the weekly Late Night Shopping have injected new vibrancy to the retail scene.
Consistently ranked the most-visited attraction in Singapore, Orchard Road attracts more than seven million visitors each year.
“Orchard Road is synonymous with shopping in Singapore, and is the venue for some of Singapore’s signature annual leisure events such as the Great Singapore Sale, Singapore Fashion Festival, Christmas in the Tropics light-up and Chingay Parade of Dreams,” said Margaret Teo, assistant chief executive (Leisure), at the Singapore Tourism Board.
“For Orchard Road to become an even more compelling lifestyle hub, we need to invest in both its infrastructure and services.”
Ian Jarrett
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