Sri Lanka Tourism Alliance showcases new Pekoe trail in Love Sri Lanka Always Campaign
The Sri Lanka Tourism Alliance is placing renewed emphasis on positioning Sri Lanka as a truly year-round destination, highlighting the island’s remarkable diversity of experiences beyond traditional peak travel periods—particularly from May through November. This season reveals a rich and immersive side of the island, from lush green hill country to sun-drenched east coast beaches, vibrant cultural festivals, and unique wildlife encounters.
Sri Lanka’s seasonal contrast is one of its greatest strengths. While the southwest embraces its verdant green season, the east coast reaches its peak, offering calm seas, golden beaches, and some of the region’s best surf conditions.
“Sri Lanka is not defined by a single season; it is a destination that reveals something new throughout the year,” said Malik Fernando of the Sri Lanka Tourism Alliance. “This period offers travelers the opportunity to experience cultural festivals, wildlife spectacles, and diverse landscapes beyond the traditional peak season—creating journeys that are uniquely Sri Lankan.”
Adding to the island’s evolving tourism landscape is the Pekoe Trail, Sri Lanka’s newest long-distance walking route.
The Pekoe Trail is a 323 kilometer, carefully curated long distance walking trail that winds through the Central Highlands of Sri Lanka, one of Asia’s best kept secrets.
Across 22 stages, the trail takes travelers through some of South Asia’s most striking mountain landscapes, lush tea country, and rich ecosystems. Recognized globally as one of the world’s top hiking experiences, the Pekoe Trail blends natural beauty, cultural depth, and real adventure.
Winding through tea estates, local villages, and mist-covered highlands, the trail offers an immersive way to experience the country’s heritage and natural beauty. With trained local guides, including a growing number of female guides, the Pekoe Trail enhances accessibility and provides a safe, enriching experience for a wide range of travelers, including solo explorers.
By championing year-round travel and new experiences such as the Pekoe Trail, the Sri Lanka Tourism Alliance continues to promote a more sustainable and inclusive tourism model, benefiting communities across the island while inviting travelers to discover Sri Lanka in all its richness, at any time of year.
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