Starwood adding Design Hotels’ portfolio to loyalty program
Tuesday, 02 Dec, 2015
0
Design Hotels is deepening its partnership with Starwood Hotels & Resorts Worldwide, effectively becoming the group’s newest brand.
Design Hotels is aligning with Starwood’s marketing channels to offer its member hotels distribution through Starwood’s websites, mobile apps and call centers.
Guests booking stays at member hotels will receive SPG benefits and Starpoints.
"Starwood’s hotel guests and SPG members will see our new marketing partnership with Design Hotels as an 11th Starwood brand. It will create a special niche in our distinct portfolio of global brands and offer more options for travelers to stay with us around the world," said Adam Aron, Starwood interim CEO.
"These independent, design-forward hotels will benefit from Starwood’s powerful loyalty and distribution platforms. They will also serve to help us enhance owner and shareholder returns and attract more high-value guests to SPG.".
The first SPG partner hotels include the Gramercy Park Hotel in New York City, the C-Hotel in Lake Como, Italy, and the Nira Alpina in St. Moritz, Switzerland.
This will be boosted to at least 40 hotels by the beginning of 2016, said Design Hotels’ founder and CEO Claus Sendlinger.
"Since launching Design Hotels more than 20 years ago, we have built an engaged community of followers and an outstanding portfolio of hotels which provide guests with a meaningful and original experience," Sendlinger added.
The Design Hotels™ portfolio consists of nearly 300 independently owned premium and luxury hotels globally.
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Clearing CSS/JS assets' cache... Please wait until this notice disappears...
Updating... Please wait...
TAP Air Portugal to operate 29 flights due to strike on December 11
Qatar Airways offers flexible payment options for European travellers
Airbnb eyes a loyalty program but details remain under wraps
Air Mauritius reduces frequencies to Europe and Asia for the holiday season
Major rail disruptions around and in Berlin until early 2026