Staying Relevant With Targeted Email
‘The smarter the publicity, the better it sells’! Keeping this adage in mind, the e-mail marketing firms are throwing targeted emails or promotional marketing emails to numerous users’ inbox. In order to grab users’ attention in the space, more than one-half of small and medium-sized businesses told e-mail marketing firm, ‘Get Response’ that they would focus on personalization and targeting in 2010.
Reports revealed, almost six in 10 respondents to the survey plan on segmenting e-mail lists based on interests, while about one-third look at behaviors such as ‘open and click rates’ or demographics.
In a worldwide survey conducted in 2009 by reputed marketing firm, ‘Econsultancy’, 93% believe segmentation was at least somewhat valuable for improving conversion rates. Meanwhile the most important e-mail marketing initiative business executives around the globe have taken the initiative to implement “better performance” option coupled with segmentation and appropriate targeting techniques.
For example, behavioral targeting based on subscribers’ previous open click rates is one technique, and more than three-quarters of respondents to the ‘GetResponse’ poll voted it as moderately effective tool for improving e-mail campaigns.
Small and medium-sized businesses have also planned to fight inbox clutter this year by clinging on better subject lines, presenting special deals and gifts, finding the right time of day to send and split-testing content.
TravelMole’s consumer subscribers are segmented per below by their interests, in addition to their behaviors such as open and click rates and demographics:
For further information please click https://www.travelmole.com/ad_form.php
inertia2
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Singapore to forbid entry to undesirable travelers with new no-boarding directive
In Italy, the Meloni government congratulates itself for its tourism achievements