Staying Relevant With Targeted Email
‘The smarter the publicity, the better it sells’! Keeping this adage in mind, the e-mail marketing firms are throwing targeted emails or promotional marketing emails to numerous users’ inbox. In order to grab users’ attention in the space, more than one-half of small and medium-sized businesses told e-mail marketing firm, ‘Get Response’ that they would focus on personalization and targeting in 2010.
Reports revealed, almost six in 10 respondents to the survey plan on segmenting e-mail lists based on interests, while about one-third look at behaviors such as ‘open and click rates’ or demographics.
In a worldwide survey conducted in 2009 by reputed marketing firm, ‘Econsultancy’, 93% believe segmentation was at least somewhat valuable for improving conversion rates. Meanwhile the most important e-mail marketing initiative business executives around the globe have taken the initiative to implement “better performance” option coupled with segmentation and appropriate targeting techniques.
For example, behavioral targeting based on subscribers’ previous open click rates is one technique, and more than three-quarters of respondents to the ‘GetResponse’ poll voted it as moderately effective tool for improving e-mail campaigns.
Small and medium-sized businesses have also planned to fight inbox clutter this year by clinging on better subject lines, presenting special deals and gifts, finding the right time of day to send and split-testing content.
TravelMole’s consumer subscribers are segmented per below by their interests, in addition to their behaviors such as open and click rates and demographics:
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