Study details Iberia’s GDP impact, job creation
Spain airline Iberia generates about €13.2 billion for Spain’s GDP and supports thousands of jobs, according to a new study by consulting firm PwC.
It generated more than 177,469 jobs, the PwC report says.
This figure quantifies the direct, indirect, and induced impacts generated by the company’s activity and the tourists it transports.
Tourism is one of Spain’s main engines of job creation, and aviation is a key player in generating prosperity.
In 2024, the airline’s direct corporate contribution was €4.3 billion to Spain’s GDP and 34,482 full-time jobs.
In 2024, 31.7 million passengers flew with the Iberia Group, including 8.1 million tourists arriving in Spain—5.8 million of them international, mainly from the United States, France, Italy, Germany, the United Kingdom, Mexico, Brazil, and Colombia.
The spending by these tourists contributed €8.8 billion to Spain’s GDP and supported 142,987 full-time jobs, primarily in hospitality, retail, and leisure activities.
Compared to 2019, when PwC conducted its first report, the Iberia Group has increased its total GDP impact by €3.9 billion and its employment impact by 13,263 full-time jobs.
“These figures show the aviation sector’s contribution to society, and particularly Iberia’s,” said Diego Fernández, Strategy, Transformation, and Sustainability Director at Iberia.
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
France prepares for a massive strike across all transports on September 18
Turkish tourism stalls due to soaring prices for accommodation and food
CCS Insight: eSIMs ready to take the travel world by storm
Germany new European Entry/Exit System limited to a single airport on October 12, 2025
Airlines suspend Madagascar services following unrest and army revolt