Superbreak unveils new brand identity
Superbreak has unveiled a new logo and brand identity following months of research among agents, customers and its own staff.
From today, all brochures will have the new brand look and the first to have this will be the overseas accommodation programme, due out in mid-May.
Sales director Ian Mounser said: “We undertook this re-branding exercise to ensure that our identity matched our brand values and was appropriate for the business going forward.
“The new logo gives us a contemporary and friendly brand look, which also fits well with both our UK and overseas product portfolio. It will enable us to bring a fully co-ordinated brand approach to our brochures, our agent website and all our marketing campaigns with agents.”
By Bev Fearis
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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