Survey finds sustainable tourism efforts lacking
The global travel and tourism industry could do more for responsible and sustainable tourism, particularly in the area of communications, says a new survey by SustainIT.
The survey found that more than 7 out of 10 industry professionals — including hoteliers, airlines, resorts and tourist attractions — believed the industry could do more to reduce poverty and support sustainable local economic development in destination communities.
It also found that only 18 percent of companies questioned had sustainable supply chains and procurement policies in place.
Other survey findings:
—While an increasing number of companies offer their customers carbon offsets, only 26 percent of companies were looking at their own carbon footprint.
—When asked to identify the key responsible tourism issue for 2012, increasing employee and customer engagement in sustainability was the top issue — with only 29 percent of respondents believing their company is doing enough to promote sustainability and responsible travel/tourism to its employees and customers.
"Our survey shows that whilst there is increasing activity and concern around sustainable and responsible travel and tourism within the trade, many employees are not aware of what their own company is trying to achieve and therefore are unable to share it with their customers," said Charlie Stockford, managing director of SustainIT.
By David Wilkening
David
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