Survey finds travel agent biz on upswing
Well over half of independent travel agents reported an increase in their business last year, according to a new survey from agent associations ASTA and NACTA.
Fifty seven percent reported increases, making the second consecutive year of business gains.
"Results from the report confirm that travel is gaining economic ground and independent agents are a critical part of the sales equation for suppliers,” said ASTA CEO Tony Gonchar.
Added NACTA vice-president, Ann van Leeuwen:
"Independent agents are strong generators of new business, especially group travel. This growing segment is not only changing the way travel agents conduct their daily business, but how travel is promoted and sold."
While the sale of cruises remains a primary source of income for independent agents (57%), it is down considerably from 2011, when 75% of independent agents said they were cruise specialists, according to ASTA.
Today, a small but increasing number say they specialize in a specific destination (9%), tours (6%) and honeymoon sales, luxury travel or family travel (5% each).
The study, which examines relevant trends within the independent travel agent industry, also found that:
—The largest share of agents (56%) have been in the travel business for more than 10 years down slightly from 2011 when 57% reported a similar time in business.
—88% of respondents say they work out of their home, compared to 87% last year.
—35% of respondents reported having employees and/or independent contractors, up from 33% last year.
As in 2011, Royal Caribbean was the top cruise supplier used by respondents.
By David Wilkening
David
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