Survey highlights different travel behavior of Apple, Android users
How much travelers are willing to spend on a vacation, and even where they plan to go, depends to some extent on the type of mobile device they use.
A recent report by travel site Trivago has produced some interesting numbers on the booking habits of iOS versus Android users.
Based on bookings made through its US mobile apps, Trivago says iOS users were prepared to spend 25% more per night on a hotel than a typical Android.
The average hotel price paid by iOS users was $166 per night while Android users tend to be a little more prudent, shelling out $133 on average.
Android users were more inclined to seek out a bargain with 52% booking hotels at $100 a night, against just 39% of iPhone and iPad users.
The findings showed the percentage of iPhone users booking luxury hotels in the $200-$250 a night price range, was almost double that of Android.
This is perhaps not as surprising as it first appears, given that there are numerous Android powered handsets in the sub-$100 price range, compared to the several hundred dollars for the iPhone 6 and 6 plus models.
Trivago says 50% of traffic comes from mobile users.
The Trivago research also highlights some disparities on where the two groups choose to travel for leisure.
Vacation hotspots Orlando, New York and Las Vegas were in the top three for both groups but beyond this, gaps appear on destination preferences.
For example Disney loving Android users chose Anaheim as the ninth most popular vacation spot but it failed to make the grade in the top 10 for Apple device users. Conversely New Orleans is a top 10 favourite with the iOS crowd but not for Android.
These results seem to support general sentiment that Apple users are bigger spenders, or are at least less price sensitive. During the 2014 holiday season iOS users spent an average $97 per order on consumer goods, 44% more than the $67 the typical Android shopper spent, according to a report by the Digital Analytics Benchmark, which tracks millions of real-time online transactions.
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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