Sustainable tourism champions star in films
Video marketing push for Brecon Beacons businesses at the forefront of sustainable change
Travel content media specialist Greentraveller has created a series of short videos that showcase ‘Sustainable Tourism Champions’ – businesses that are at the forefront of sustainable tourism in the Brecon Beacons National Park.
Funded by the new Rural Alliances project, the three minute videos highlight 7 ‘Sustainable Tourism Champions’ and how they interconnect with the Brecon Beacons National Park landscape.
The videos can be viewed on Greentraveller’s website: or on Greentraveller’s Youtube Channel:
Nick Stewart, Head of Destination Partnerships at Greentraveller said:
"We were delighted to be commissioned by the Brecon Beacons National Park Authority to showcase these inspirational local businesses that are the vanguard of sustainable tourism. In just a couple of minutes, the videos convey how these businesses connect with the local landscape and provide visitors with a genuine sense of place.
"Short form videos such as these are becoming an increasingly important part of the social media mix, particularly in online brand marketing. For protected areas like the Brecon Beacons, they are an effective communication tool to engage audiences with their unique landscape, while also providing important content for search marketing in the eyes of the search engines."
Richard Tyler, Sustainable Tourism Manager for Brecon Beacons National Park Authority, said:
"This is one of the first projects that Rural Alliances has funded since it was launched last month. We are extremely proud that it features the hard word behind many of our sustainable businesses and rural enterprises.
"The businesses featured on these videos which we locally call ‘Champions’ have been recognised for their efforts by the Europarc Federation under the European Charter for Sustainable Tourism in Protected Areas. We wanted to work with Greentraveller to promote what they do and why in a way that resonates with potential visitors. We are very pleased with the result."
Dr Xavier Font, international expert in responsible tourism marketing at Leeds Metropolitan University and the International Centre for Responsible Tourism, said:
"The Greentraveller films I have seen profiling individual businesses really reflect what sustainability has to add to sense of place. They come across really very well and I find the videos credible and meaningful."
Valere Tjolle
Valere
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