Sustainable tourism marketing getting a lot for a little
With little resources new sustainable tourism operations use innovation rather than cash to promote their offers. How do they do it?
This years Sustainable Tourism Marketing Guide incorporates 25 case studies from big organizations like Eurostar to smaller game-changing operations such as WHL
Destinations like 100% New Zealand, Cape Town Tourism; hotels such as Banyantree, Lancaster London; tour operators including TUI and Responsible Travel.com; green certifying agencies like the Rainforest Alliance, FTTSA; transportation companies such as Eurostar and NatureAir; tourist attractions including the Eden Centre and CAT – and another dozen organizations – they all represent success in sustainable tourism marketing.
How do they do it?
25 case studies are included in this year’s Sustainable Tourism Marketing Guide…
PLUS fascinating stories are told and practical questions are answered including:
- From pilgrimages to the Grand tour what happened to grow international tourism from 25 million to a billion in 60 years? And where will it go now?
- Sustainable tourism market – what is it? Why is it? Who is it?
- Why is sustainability important to tourism and why will it die unless it gets this fact?
- What is the black art of marketing and how has tourism grown by adopting market-led principles?
- Who holds the REAL power in tourism today?
- Where will tourists come from and where will they go over the next 20 years?
- The tourism industry has always been driven by visionaries. What are today’s visions and how can you identify, create and use them?
- Sustainable tourism really needs well-connected, committed evangelists, how can you get yours?
- Sustainable tourism has been called the ‘World’s most powerful wealth re-distribution mechanism’. How can you tap this massive machine?
- Disruptive innovation – an alternative vision for marketing sustainable tourism.
Get a 50% reduction pre-publication review copy of the Sustainable Tourism Marketing Guide – email [email protected] NOW
THIS YEAR’S SUSTAINABLE TOURISM MASTERCLASS AND OTHER OFFERS
Valere
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
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