Sweden Promises 50% Hike in Tourism Budget for Sustainability
Saturday, 20 Sep, 2009
0
SEE VIDEO INTERVIEW:www.travelmole.tv/watch_vdo.php
SEE VIDEO PRESENTATION:www.travelmole.tv/watch_vdo_preview.php
Following in the footsteps of the Spanish government, Sweden has promised a 50% hike in their tourism budget to make the industry sustainable. The current budget for VisitSweden is to be increased from 100m SKR per annum (US$14.3m) to 150m SKR (US$21.45m).
Talking at the ETC Symposium in Gothenburg last week, Maud Olofsson the Deputy Prime Minister and Minister for Enterprise, Energy and Tourism said that she was extremely pleased with VisitSweden’s progress and saw tourism in Sweden as a route to a green economy.
In her presentation, Mrs Olofsson indicated that tourism to Sweden was increasing, that more and more consumers are demanding sustainable tourism offers and that full time jobs wholly related to tourism now amounted to 160,000 – mare even than the car industry.
Sweden currently holds the presidency of the European Union until 31 December, after the Copenhagen Summit on Climate Change. Mrs Olofsson emphasized the necessity of acting fast to engage global warming.
She said that the major dangers the whole world currently faces are climate change and the economic situation – tourism could help address both of these issues.
Sweden for its part was moving toward a eco-efficient economy incorporating climate efficient energy, industrial renewal innovation and competitiveness.
According to the minister, tourism has a major part to play in this process providing new business opportunities, new jobs, as a major green business. Tourism would be a major contributor to sustainable growth.
Valere Tjolle
Valere
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Clearing CSS/JS assets' cache... Please wait until this notice disappears...
Updating... Please wait...
France prepares for a massive strike across all transports on September 18
Turkish tourism stalls due to soaring prices for accommodation and food
CCS Insight: eSIMs ready to take the travel world by storm
Germany new European Entry/Exit System limited to a single airport on October 12, 2025
Airlines suspend Madagascar services following unrest and army revolt