TABEE leads Australia into Asia
BEIJING – Tourism Australia hosted 29 Australian convention bureaux and industry partners at the Team Australia Business Events Educational (TABEE) in Beijing this week.
Tourism Australia sees TABEE as a core part of its push into the Asian business events market over the next 12 months.
TABEE 2010, which ended Wednesday, is Tourism Australia’s largest trade event for the business events sector in Asia
Tourism Australia’s regional general manager, North Asia, Johnny Nee, said the theme for this year’s event – “Take your thinking to a whole new place†– aimed to position Australia as a destination that inspires business and innovative thinking.
“We are seeing good opportunities across many of the Asian markets as many businesses experience growth this year, so the timing of TABEE couldn’t be better,†Nee said.
TABEE included a seminar with representatives from high profile Chinese associations. It was chaired by Robin Lokerman, CEO, Institutional Division, MCI.
Other initiatives set to showcase Australia’s business events offering to Asian buyers this year will include the Tourism Australia presence at Expo 2010 in Shanghai and the newly launched Team Australia Association Project, which includes a strong focus on the Asia Pacific market.
Ian Jarrett
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