Taiwan government approves rebrand of China Airlines
Taiwan’s Legislature has passed a resolution to rebrand China Airlines (CAL).
The Taiwan-based state controlled carrier will take a phased approach to changing the name, starting with symbols of Taiwan to be used on CAL aircraft, cabinet spokesman Ting Yi-ming said.
Moves to change CAL’s name was ramped up earlier this year after it was once again mistaken for Air China by a European diplomat.
The ruling Democratic Progressive Party says it can be done without irking Beijing or jeopardising its air transport freedoms.
"The ministry should make CAL more identifiable internationally with Taiwanese images to protect Taiwan’s national interests," parliamentary speaker Yu Shyi-kun said.
The Civil Aeronautics Administration estimates a cost of about US$36.5 million to rebrand the airline.
Last week the airline said it will resume flights to New York JFK Airport on July 26.
It will offer one flight a week to begin with through August.
CAL also flies to Los Angeles and San Francisco.
by Ray Montgomery, Asia Pacific editor
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Qatar Airways offers flexible payment options for European travellers
Airlines suspend Madagascar services following unrest and army revolt
Digital Travel Reporter of the Mirror totally seduced by HotelPlanner AI Travel Agent
Strike action set to cause travel chaos at Brussels airports
All eyes on Qatar as Qatar Airways leads a season of global events