TAT propels “Amazing Thailand” campaign into the digital zone
Tourism Authority of Thailand (TAT) has launched two digital activities to encourage tourists around the world to participate in the “Amazing Thailand” campaign, and to attract more visitors to the Kingdom.
Tourists can win 200,000 baht of prizes by uploading video clips of their most amazing experiences in Thailand in TAT’s Amazing Experience Video Contest. The aim is to inspire other travelers to visit Thailand.
Thailand Portfolio Project features uploaded photographs and stories from journalists focused on the Amazing Thailand theme. Contributions are ranked by the site’s visitors to generate a list of the most popular posts. This seeks to encourage more users to upload their experiences.
TAT has also organized the amazing Experience Video Contest, an online activity to encourage domestic and international tourists to submit their video clips (the length not exceeding three minutes) at http://amazingExperience.Tourismthailand.org.
There are 200,000 baht of prizes to be won, including a Sony Handycam: HDR-SR1, DCR-SR82, DCR-SR40, Sony Ericsson Mobile Phone: K850i, iPod Nano 8 GB, two-night package at The Rock Hua Hin Beach Resort & Spa and Baan Krating Resort & Spa. Plus IMAX movie tickets from Krungsri IMAX. Video submission period is from May 1, 2008 – June 30, 2008 and voting period is from May 1, 2008 – July 31, 2008.
TAT will upload all submitted video clips on to social media networking sites such as www.youtube.com, www.crackle.com in order to create an inspiration for the online tourists around the world to visit Thailand.
TAT expect that within one year these clips will be viewed by more than 100 million visitors, which will help promote tourism in Thailand and will let people world wide have a better understanding of Thailand.
Furthermore, tourists’ comments posted on the online social media networking sites will help TAT to analyze and plan further e-marketing strategies and introduce new products and services regarding tourism in Thailand accordingly.
Report by Chitra Mogul
Chitra Mogul
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