TAT urges Thailand hoteliers: Don’t discount
The Tourism Authority of Thailand governor Suraphon Svetasreni has urged operators to avoid cutting the price of packages and hotel room rates in a bid to boost business after the recent floods around Bangkok.
He said the cost of travel and accommodation in Thailand was already very competitive and there was no little to be gained by discounting rates.
TAT has revised downward this year’s inbound-arrivals target to 18.3 million-18.6 million, from the previous projection of 19.5 million.
TAT’s recovery strategy will start by focusing on closer, quick-return major markets such as China, Japan, Taiwan and Hong Kong by encouraging tourists back to the kingdom during December and early next year.
Thailand’s inbound tourism is expected to achieve a full recovery from the floods crisis by February, according to the Association of Thai Travel Agents.
ATTA president Sisdhivachr Chevarattanaporn said international arrivals had dropped sharply since October, when the floodwater began to reach Bangkok.
The decline is expected to continue until February, but should get back to normal during that month, he said.
Ian Jarrett
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