Texas eyes Brits with new campaign

Saturday, 07 Jun, 2010 0

Texas Tourism has launched a marketing offensive on the British public this week, attempting to show how there is more than cowboys and rodeos to the Lone Star State.

The campaign partners with well known UK brands associated with areas it would like to be linked with.

To highlight the state’s potential for adventure and outdoor activity, it has partnered with Berghaus and exhibited at the Outdoor Show exhibition.

To underline its musical, filmic and cultural associations, it ran editorial on AOL’s websites and to promote its good food, advertorials were placed in the Jamie Oliver Magazine and content on his website with Texas-themed recipes.

All activity sends consumers to a new website www.TravelTec.com/ukpromo where they can win a holiday to Texas.

By Dinah Hatch



 

profileimage

Dinah



Most Read

Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know

Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham

Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago

Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research

Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact

Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference

Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role

Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal

Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination

Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness

Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future

Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
TRAINING & COMPETITION
Skip to toolbar
Clearing CSS/JS assets' cache... Please wait until this notice disappears...
Updating... Please wait...