Thailand’s New Tourism Minister Outlines Tourism Strategy
Friday, 14 Feb, 2008
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BANGKOK – Thailand’s new Minister of Tourism and Sports, along with Tourism Authority of Thailand senior executives, were due to outline some important policy initiatives today.
The minister, Weerasak Kowsurat, was holding a media conference to deliver his policy and perspective of the tourism industry.
The minister will set a new target for international visitor spending of US$24.9 billion by the end of 2008.
TAT executives were also expected to report on activity in their major international markets.
TAT is expected to be questioned about its WIKI Mission for Thailand Tourism Project that aims “to improve and edit all the information about Thailand on www.WIKIPEDIA.”
TAT officials said the project would target digital citizens “to make them have a better understanding of Thailand by uploading complete, accurate and up-to-date information on to the websites in order to promote tourism in Thailand”.
Chitra Mogul
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