‘Thainess’ campaign to promote Thai regions, cultural riches
Speaking exclusively to Travelmole.tv, Pongsathorn Kessasamli, Thailand Tourism Authority’s deputy governor, laid out Thailand’s tourism marketing strategy for the next 12 months.
"We will continue to focus on main destinations, Bangkok, Chiang Mai and Phuket, but we are also promoting secondary cities under a new ‘must visit city’ campaign," Pongsathorn said.
There will be a dozen smaller cities showcased including Lampang, Phetchabun and Trang.
These destinations are less hectic and will allow visitors to immerse more closely in the Thai way of life, he said.
This will form a part of TAT’s ‘Discover Thainess’ promotional campaign which aims to showcase the country’s unique cultural benefits and Thai way of life.
"This is a national campaign to promote Thai culture. To experience the Thai touch. We will promote things that few visitors see – things that are hidden inside the Thai culture," Pongsathorn said, citing Thai food as one example.
Pongsathorn also detailed measures taking place to ensure added security and safety for visiting tourists.
"We are installing better lighting in tourist areas, more tourist police officers and are clamping down on illicit taxi operators at Phuket and Bangkok airports."
To view the video interview, click here.
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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