That’s Sweet. Accor’s new bed for Ibis hotels
A Sweet Bed, new uniforms and new signage are included in the makeover of Accor’s economy hotel brand, Ibis.
Down the track, new lobby and restaurant designs will be part of the radical overhaul.
Ibis will become a triple-tier brand adding Ibis Budget (from the current Formule 1 brand) and Ibis Styles (from the former All Seasons brand) to the existing Ibis hotel network.
Following the re-brand of the hotels, Ibis will grow to more than 70 hotels in Australia and 1600 worldwide, making it the largest global economy hotel.
All existing and new Ibis hotels will get new signage by the end of the year, while Ibis Hotels and Ibis Budget will introduce the Sweet Bed over the next six months.
The Sweet Bed being introduced into Ibis Hotels features a 7cm topper, which in the past would normally be associated with a luxury brand.
Changes to the brand followed a recent survey that showed that some 70% of guests ranked comfortable beds as "the single most important factor when they choose an economy hotel”.
Ian Jarrett
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025
U.S.A. and Israel attacks on Iran impact air movements in the Gulf (Update 1.00pm CET)
Global tourism exceeds 1.5 billion travelers announces UN-Tourism