That’s Sweet. Accor’s new bed for Ibis hotels
A Sweet Bed, new uniforms and new signage are included in the makeover of Accor’s economy hotel brand, Ibis.
Down the track, new lobby and restaurant designs will be part of the radical overhaul.
Ibis will become a triple-tier brand adding Ibis Budget (from the current Formule 1 brand) and Ibis Styles (from the former All Seasons brand) to the existing Ibis hotel network.
Following the re-brand of the hotels, Ibis will grow to more than 70 hotels in Australia and 1600 worldwide, making it the largest global economy hotel.
All existing and new Ibis hotels will get new signage by the end of the year, while Ibis Hotels and Ibis Budget will introduce the Sweet Bed over the next six months.
The Sweet Bed being introduced into Ibis Hotels features a 7cm topper, which in the past would normally be associated with a luxury brand.
Changes to the brand followed a recent survey that showed that some 70% of guests ranked comfortable beds as "the single most important factor when they choose an economy hotel”.
Ian Jarrett
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