The Travel Network Group launches peaks campaign
The Travel Network Group will aunch its peaks marketing campaign on December 28, with more digital and video content than before.
For the first time, homeworkers have been allocated a social media budget for them to use as they wish.
Group marketing director Si Morris-Green said: "For the first time ever we have provided digital adverts as part of the campaign where our members will feature in their own video adverts to their customers."
He added the group has also developed a direct mail campaign with retailer House of Fraser which will also launch on December 28.
Morris-Green added: "Our new marketing offering is geared up to offer so much more video content, heavily personalised to members, so they can benefit from this advancing technological era we are all living in."
"Research shows that consumers are spending more time on devices with more of a focus and passion for online video than ever.
That’s why we are including video across all 2017 marketing campaigns and, as part of our new digitalisation strategy, our peaks campaigns will have something to offer everyone, whilst at the same time using our new technology to bring products to life."
Lisa
Lisa joined Travel Weekly nearly 25 years ago as technology reporter and then sailed around the world for a couple of years as cruise correspondent, before becoming deputy editor. Now freelance, Lisa writes for various print and web publications, edits Corporate Traveller’s client magazine, Gateway, and works on the acclaimed Remembering Wildlife series of photography books, which raise awareness of nature’s most at-risk species and helps to fund their protection.
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