Thomas Cook and Club Med announce three-year partnership
Thomas Cook and Club Med have announced a three-year partnership focusing on joint distribution and marketing activities.
Club Med ‘corners’ will be established in Thomas Cook agencies while a Club Med ‘digital corner’ will be put on the Thomas Cook website.
Thomas Cook staff will also be offered a Club Med training programme and FAM trips.
The two operators are looking at whether they can share capacity on Thomas Cook flights for short and long haul destinations as well as ski destinations served by both brands but they claim this is ‘work in progress’.
The tie-up comes after Club Med’s owner, Chinese company Fosun, took a 5% stake in Thomas Cook in March. At that time, Fosun said it hopes to eventually increase the share to 10% and also said it could lead to collaboration between the two brands.
The partnership will expand on Club Med’s current relationship in France with Thomas Cook, with the aim of directing €100m of annual sales of Club Med holidays through Thomas Cook channels by 2018, say the operators.
The operators said this represents a 60% growth by attracting new customers in the UK, Germany, Finland, Sweden, Denmark, Norway, Russia, Belgium, the Netherlands, Poland, the Czech Republic and Hungary.
They would not disclose the amount of Club Med sales currently sold through Thomas Cook.
Club Méditerranée chairman and chief executive officer Henri Giscard d’Estaing said: "I am delighted by the launch of this new strategic partnership today, which widens to Europe an already prolific collaboration in France, that has been existing for many years.
"This partnership aims to generate strong sales growth in the European countries where Thomas Cook is present, a real opportunity for both our groups."
Diane
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025