Thomas Cook launches new ‘bohemian’ brand
Thomas Cook has launched new ‘bohemian’ hotel brand to join its five existing hotel concepts.
The first Casa Cook hotel – a 90-room boutique property in the beautiful hillsides of Kolymbia – will open in Rhodes, Greece in May 2016 with a further three Casa Cook hotels expected by summer 2017.
The boho-chic brand is aimed at young modern travellers with an interest in the local destination as well as fashion and design.
It joined Thomas Cook’s existing five hotel brands – SENTIDO, SunConnect, Sunwing, Sunprime and smartline.
Thomas Cook said Casa Cook employees are ´ambassadors´, inspiring guests to explore by sharing their local knowledge and insight on traditions to offer a truly authentic holiday experience.
The restaurant is not restricted to fixed opening hours and will use selected local and regional ingredients focusing on healthy local dishes.
Casa Cook Rhodes will have an extensive health and well-being offering, including yoga, Pilates, massages and a fully equipped state of the art gym. All Casa Cook hotels will offer beach cruise bicycles for guests to explore the hotels surroundings.
Peter Fankhauser, CEO Thomas Cook Group plc: "Launching a leisure product within our own hotels is an important pillar in our Group’s strategy for profitable growth, helping us attract new customer segments to encourage future growth.
"With our exciting hotel brand Casa Cook, we’re bringing a new concept into the popular and trendy sun and beach market."
The Casa Cook Rhodes is a redevelopment of the existing Sunprime White Pearl hotel.
The White Pearl is now on stop sale with customers rebooked free of charge to the SENTIDO Port Royal Villas & Spa.
Diane
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