Thomas Cook recruits Asda director for top marketing role
Thomas Cook has appointed Chris Chalmers as UK marketing and e-commerce director
He joins Thomas Cook from supermarket giant Asda, where he was digital marketing director responsible for all digital marketing and CRM across Asda business units.
Before that, he spent over 10 years in digital and e-commerce marketing, including GM digital and direct marketing at leisure airline Jet2 and grocery marketing manager at Tesco.
He will report to Thomas Cook UK managing director Chris Mottershead.
Former UK marketing director Jamie Queen has moved into the role of group marketing director, allowing him to ‘leverage his combined marketing and digital expertise to align the marketing and digital function across Thomas Cook’s 16 source markets’.
Mottershead said: "Chris’ appointment will allow us to further develop our use of digital marketing to better target potential and existing customers. His strong experience in marketing and CRM will help build on the progress we’ve made in this vital area of the business."
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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