Thomson goes long haul tailor-made
Thomson has dropped a stand-alone worldwide programme in favour of three tailor-made long haul brochures.
The first to be issued features the Caribbean and Indian Ocean to be followed by Africa and Asia later in the summer.
Head of product Lisa Fitzell claimed the new brochure “stretches the Thomson brand”, saying: “This tailor-made brochure will help customers build their own unique itinerary tailored to their very own tastes and budget.”
Ten new proprties have been added in Mauritius for 2007 to bring the total up to 23 as part of a “major focus” on the destination by Thomson.
A 90-minute Thomson Mauritius DVD is being released in July supoported by a nationwide marketing and advertising campaign as the operator seeks to double sales to the island over the next 18 months. Mauritius prices start at £1,169 for a weeks’ half board at Sugar Beach Resort.
The British Virgin Islands, Grenadines, St Barts, Dominica, Anguilla and Barbuda have been introduced in the Caribbean under the ‘Off the Beaten Track’ banner.
More than 30 new properties have been added to the mainstream Caribbean offering, with prices starting at £1,049 for a weeks’ room-only at the LaLuna Resort in Grenada including Virgin Atlantic flights.
Thomson has also expanded in Sri Lanka by offering 19 hotels for next year plus wildlife and cultural tours.
Report by Phil Davies
Phil Davies
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