Time share boosts Hawaii hotel occupancy
Kauai has found a novel way to help fill its hotels: promote time share.
Of course, that’s not the only reason Kauai has filled more rooms than it did during the same period in 2006 at a time when other hotels on Oahu, Maui and the Big Island all saw occupancy rates drop.
“Twenty-five percent of our room inventory is time shares, versus 8 percent for the state,” said Beth Tokioka, director of the Kauai Office of Economic Development. He added:
“That’s been a stabilizing force whatever the market conditions might be. It helped us bounce back quicker even after Sept. 11.”
“Tourism industry officials on Kauai say several factors are contributing to the robust numbers: a mixed room inventory, collaborative marketing initiatives, and greater awareness of Kauai’s attributes as a destination,” says Pacific Business News.
Kauai jump-started the time-share market in the islands after Hurricane Iniki’s devastation in 1992, said Joseph Toy of Hospitality Advisors. By the mid 1990s, several hotels were converted into a mix of hotel rooms and time shares.
Room occupancy and revenue surveys conducted by Smith Travel Research and Hospitality Advisors generally exclude small bed and breakfasts, youth hostels, vacation rentals, cottages, vacation condos and time shares not available for hotel use.
Report by David Wilkening
David
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