Totaltravel.com achieves record results
Totaltravel.com, the number one site for Australian’s seeking information about destinations, has achieved record results with the highest ever figures for email enquiries and phone number requests and 223,000 click-throughs directly to supplier websites last month.
The results come shortly after Qantas scrapped its base commission for domestic travel agents in the latest sign of the seismic shift occurring in the travel industry.
“Qantas’ decision is part of a global trend with commissions to traditional travel agents being cut as more and more potential customers turn to the internet for their travel needs,” said global marketing manager for totaltravel.com Paul Fisher.
“In November totaltravel.com referred a record number of customers on directly to travel suppliers and advertisers, with email enquiries received by totaltravel.com up 17 percent from October, phone number requests up almost 50 percent and click-throughs up 13 percent,” Mr Fisher said.
“And compared to November last year, our visit numbers are up 296 percent to 614,000 this November.
“This makes totaltravel.com bigger than Lonely Planet, AAA Tourism and all the State Tourism Authority sites such as Tourism QLD for Australians seeking information about destinations.”
Launched in 2002, totaltravel.com delivers both a travel guide and a place to find accommodation, activities, transport, restaurants and other visitor information.
Users can seek information about a destination and then be directed to a local business in the area.
The site now offers more than 250,000 pages with contact details for more than 100,000 Australian businesses.
Graham Muldoon
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025