Tour operator survey shows strong interest in charity
Half of members responding to a recent survey conducted by the US Tour Operators Association –- an organization numbering 150 of the top companies packaging travel worldwide — have adopted a policy regarding charitable giving.
â€Seventy percent of responding USTOA companies with charitable giving policies said they contribute to a specific charity, while nearly one quarter have established their own foundation. Eighteen percent said they donate a percentage of sales to a particular charity, while 6% encourage their clients to give to a suggested charity,†according to survey results.
Examples include companies such as Insight Vacations, which donates to environmental causes, and Holland America Tours, which participates in “On Deck for the Cure,” one of several Susan G. Koman fund-raising activities for breast cancer awareness.
Another USTOA member company, Tauck World Discovery has been widely recognized for its extensive employee and guest volunteer days which help to restore sites in national parks and monuments around the country.
Other USTOA member companies are involved in local community efforts.
The USTOA survey was based on a representative sampling of forty members.
Report by David Wilkening
David
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