Tourico Holidays touts big rise in activity bookings

Monday, 15 Sep, 2016 0
Wholesale travel broker Tourico Holidays has revealed a 22% jump in activity bookings worldwide in the last year, as it added more than 1,000 new products to its inventory.
 
Tourico now estimates it will have more than 12,000 activity based products by the end of the year.
 
"Hotels are at the core of Tourico’s business, but travel agents and distributors are increasingly bundling rooms with local ancillary products, like sporting events, ski passes, city tours, and transfers to increase their margins," said  Ofir Cohen, executive vice president of global activities for Tourico.
 
The firm said virtually every category saw a rise in sales, with ski passes up 59%, multiday guided tours up 34% and 12% more theme park tickets sold.
 
Tourico said it is focusing on increasing inventory of its activities business in high growth regions in Asia, Canada and Arabic speaking nations   
 
"Activities have tremendous appeal for both business and leisure travelers, so we’ve made a real commitment to ensuring our clients have access to the best offerings at the best price points – regardless of where their customers are heading," Cohen said.


 

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TravelMole Editorial Team

Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.



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