Tourism Australia: Another year, another blockbuster
GOLD COAST – We’ve seen Australia in a Different Light.
We’ve been asked Where the Bloody Hell Are We?
We’ve been invited to ride around the outback with Nicole Kidman in Australia: the Movie.
Now Tourism Australia (TA) is working on the next “blockbuster†advertising campaign.
A lot will be riding on the new promotion after the lukewarm reception given to the previous efforts.
Australia’s tourism industry is doing it tough. Visitor numbers are forecast to fall four per cent this year.
Tourism Australia executive chairman Rick Allert said at this week’s Tourism Futures conference, “As we’ve learned from experience, the tough times don’t last forever.
“And some might say the tough times provide the perfect opportunity to rethink how we do business and make improvements.â€
Ian Jarrett
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Global tourism exceeds 1.5 billion travelers announces UN-Tourism
Qatar Airways offers reduced timetable to over 60 destinations
WTTC global tourism reached record economic impact of 11 trillion in 2025
Hands In, UATP join forces for airline multi-card payments
Suspension of all regional trains in Catalonia following two new rail accidents in Spain